Rob leads the Willis Towers Watson initiative for private exchanges in the mid-market space, bringing his exchange expertise to clients and consultants. He has created and developed unique technology solutions for many and led the transition of the Legacy Willis organization of consultants and advisors to embrace the changing benefits environment in the private exchange space. By championing an integrated, modern technology approach to benefits administration, he introduced the national brokerage line of business to new opportunities. As part of the leadership team, he evaluated exchange vendor capabilities, developed and managed strategic partnerships, and positioned Willis Towers Watson as an unbiased leader in the exchange environment. Today, Rob manages the mid-market exchange initiative, driving collaboration and strategy across the organization to assist employers in modernizing their benefits delivery.